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日期：5月5日星期三 - 上午9:00下午6时00分
5月6日星期四 - 上午9:00下午4时
地点：Earls Court Brompton Hall Warwick Road London SW5 9TA
Screenmedia Expo 为欧洲最大的数位电子看板以及户外多媒体展览；Digital out-of-home has moved in from the margins to the mainstream of today's media. Screens are now commonplace wherever the consumer goes – on the roadside, in the train, by the baby food, at the pub.
And with repeatedly demonstrated ROI for advertised and promoted brands, the medium increasingly attracts the attention of advertisers and their agencies. Just a few years ago, it was cause for excited comment in the sector when a big-name brand committed to a digital out-of-home buy – today, it raises barely an eyebrow.
That's why Screen Media Expo, the European and international event for the medium's entire value chain, in 2010 for the first time hosts DOOH Expo – a dedicated show-within-a-show for the digital out-of-home media community. No technologists here; just a place to do business.
DOOH Expo has been created to bring advertising, marketing and communications professionals rapidly up to speed with the state of the art and the key players in digital out-of-home.
With the most detailed DOOH learning programme ever offered alongside a show area highlighting existing out-of-home networks, the sales channel and creative specialists, it's a one-stop opportunity to start exploiting the medium's proven potential.
数字外的家庭已经从边缘到今天的主流媒体。屏幕现在已是司空见惯的消费者去哪里 - 在路边，在火车上，在婴儿食品，在酒吧。与一再证明的广告和促销品牌的投资回报率，吸引了越来越多的中型的广告客户及其机构的注意。就在几年前，这是在评论界引起兴奋时，大品牌致力于数字外的家庭购买 - 今天，它提出了尖锐的眉毛。
这就是为什么屏幕媒体博览会，为介质的整个价值链的欧洲和国际活动，2010年首次举办DOOH博览会 - 一个专门的节目中之出现的出的数字家庭媒体社区。这里没有技术，找个地方做生意。DOOH博览会已建立，使广告，营销和通信专业人士快速提高速度与最先进的国家和出的数字家庭的主要参与者。随着学习的最详细的DOOH一起表演过突出现有的家庭网络，销售渠道和创造性的专家指出，这是一个一站式的机会已经开始利用这种媒介的证明潜力的地区，提供的方案。
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